It's quite a thrill to know people...who know people...who know people...who need you (your help, your services, your insight, your expertise). We call these REFERRALS.
And anybody in the business LOVES referrals. It brings forth an array of appreciation and shows a side of your capabilities.
I spoke to my very good friend Lileth of Letlove Photography the other day. It was so exciting to hear her enthusiasm about her upcoming photo jobs with clients, and all because of leads from friends. As she continued on, she sounded more ecstatic to share with me some good news about people who might be taking an interest in our wedding planning services. Let then started to talk about building a "community" amongst us and other vendors we already are in touch with (C&C Superstars). I know I've read somewhere the importance of something very similar to this, and knew we would eventually apply this to C&C, especially since we're just starting out. Basically sticking together to scratch each other backs, if you will. And although we do understand that it all comes down to the clients themselves to choose what's best for them, I think it'd help a great deal to share with couples other vendors in our "community" we trust. I know first hand that's what they would want...that's what they would ask for.
Not even 30 minutes after I hung up the phone with Let, I received a text message from another friend of mind, who's mother had inquired about our Day-of "Keeping My Cool" wedding package for a friend of hers who has a daughter getting married. Just that inquiry alone, had me smiling from ear to ear, and visioning the potential we have to service any bride and groom out there. Just the fact that C&C Engagements is being looked at as a force in the wedding biz who can help make wedding dreams come true is absolutely exhilarating. Aside from that, what makes this post more special is that we've begun researching several venues for two sets of newly engaged couples who have plans to get married in 2011. Courtney & I are very pleased and fortunate that they've entrusted us to help them with certain parts of the planning.
Some of you may understand the feeling of being recognized and how it feels to be acknowledged of what you do best, and even with the referral that you can do the job, it's a fulfilling moment. And that's just the beginning. It's no easy task, but with this "buzz marketing" (crossing fingers and toes), we can overcome the impossible, and create wedding visions into reality.
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